
ULI Greece & Cyprus: “Strategy Shots” Webinar Series | Shopping After the Lockdown: A Multichannel Approach
ULI Greece & Cyprus is pleased to invite you to a webinar titled: “Shopping After the Lockdown: A Multichannel Approach”, on 23 June 2020 as part of the “Strategy Shots” webinar series.
After several weeks in lockdown, consumers in Europe have been forced to shop more online. In Greece online-retail sales increased by 134%, putting pressure on retailers to rapidly improve their e-commerce channels. Since the gradual lift of measures, consumers have demonstrated that they still value the in-store shopping experience. Retailers need to develop multichannel strategies that connect the digital and physical customer journey. In this webinar we will discuss the real estate implications of the rise of e-commerce, focusing on last-mile logistics and the role of the store.