Exploring the Transformative Impact of the World Cup on North Texas and the Region at Large

This year’s event is centered on a unifying theme: “Exploring the transformative impact of the World Cup on North Texas and the region at large.”

The Hospitality, Entertainment, and Development Council (HEDC), will be organizing the headliner event. The keynote and joint panel discussion will focus on readiness, opportunity, and legacy—covering topics from major event planning and tourism infrastructure to private investment, mixed-use development, and long-term regional collaboration.