Strategies for Developing, Leasing and Managing Residential Assets Amid Shifting Demand, Rising Rents and Evolving Housing Needs

What You’ll Learn

• With downtown Salt Lake City still accounting for 40% of the metro’s total units under construction (2,300 units), and West Salt Lake City (1,300 units) and Sugar House (800 units) also seeing significant development, how will this concentration of new supply impact leasing activity, rental pricing, and long-term demand across these submarkets?
• How is the sharp decline in development activity over the past two years impacting investment strategies and financing for new multifamily projects?
• With occupancy rates projected to rise as the supply-demand gap narrows, how can developers and property managers best position their assets to maximize leasing and retention?
• By year-end 2025, rents are projected to rise 2.5% annually, marking the first increase in two years. what factors are driving this recovery, and how should landlords adjust pricing and concession strategies in 2025?
• With Utah having only 30 affordable and available rental homes for every 100 extremely low-income renter households and 74% of these renters experiencing severe cost burdens, what policy changes or development strategies could help bridge this gap? How can public-private partnerships and zoning reforms contribute to expanding affordable housing options across the state?