What’s driving demand, how projects are getting built, and how experience is redefining value

What You’ll Learn:

• How major demand anchors — the convention ecosystem, sports and entertainment districts, and the 2034 Winter Olympics — are reshaping Salt Lake City’s hospitality market and what that means for
• development, investment, and long-term growth across the region
• How the Salt Palace Convention Center, Delta Center, and the evolving Sports, Entertainment, Convention and Culture (SECC) district are reshaping where and how hotel development is happening
• What airport expansion, tourism growth, and large-scale events mean for occupancy, ADR, and long-term investment strategy across downtown and surrounding submarkets
• How owners, operators, and developers are designing and positioning hotels to meet changing guest expectations, from experience-driven stays to wellness, lifestyle, and mixed-use integration
• Where branding, programming, and guest experience are actually driving revenue and where they are falling short in underwriting and operations