The need for intelligent data-driven decisions on site selection has just received a turbo-charge, and the risk profile of making the wrong decision is now increased.  Discover the fundamental data, analytical methods and insights needed to locate high-performing sites regardless of the retail industry segment. To optimize doesn’t always mean to grow; it can also mean identifying where to reduce physical investment and drive channel shift strategies. Learn how to make such data-driven retail decisions in the current, complex environment.