Inside the Next Wave of Hotels Shaping North Texas Travel, Investment, and Guest Experience

Dallas-Fort Worth has become the nation’s hotel laboratory. With the largest construction pipeline in the U.S. and a visitor economy topping $9B, the region is ground zero for testing new hospitality models. Hotels here aren’t just beds and lobbies; they’re evolving into entertainment anchors, private clubs, and lifestyle hubs that blur the line between lodging and nightlife.