IN-PERSON EVENT: ACTIVATING BOSTON SPORTS NEIGHBORHOODS & THE CITY’S NEW ENTERTAINMENT & RETAIL DRIVERS

What You’ll Learn:

• Understand how the Patriots, Red Sox, Bruins and Patriots are activating the areas surrounding their stadiums and arenas to drive traffic and establish a sense of community.
• Hear about the strategies behind redeveloping North Station & the Causeway Street area to provide a destination outside of TD Garden.
• Which types of retail tenants and in-person activation are teams leveraging that would not have worked previously?
• From destination restaurants to pop up shops, learn how leading entertainment options are leveraging their existing spaces.