Sales start long before a buyer ever steps into a model home. They start with your website, floor plans and even your streetscapes. In this webinar, Al Trellis — one of IBS’s most popular, top-rated speakers and an IBS 2026 Speaker— shows builders how to design homes that practically sell themselves. He’ll dig into why plan variety, square footage and spec tiers still matter, how flexibility reduces objections and how smart, simple design choices drive buyer interest and boost profitability. Packed with real-world examples of good/better/best product alignment, this session is all about turning strong plans into stronger sales and helping you design with confidence in today’s market.