
With more consumers opting to shop online and enjoy the convenience of having products delivered directly to doors, there has been much discussion over the purpose of today’s malls. A Singapore team created an new proposition – a services-only mall called SeedPlaza in Jingmen, Hubei. This mall sells services such as a high-tech supermarket, an education hub and a clinic. ULI Young Leaders Group (YLG) has invited the Afternaut team to come and share their design thinking process that led to this daring proposition, and to candidly debate with YLG if such an innovation could work here in Singapore.