5 Steps for Building a Winning CRE AI Strategy in 2024 and Beyond

The conversation around AI and AI strategy is heating up in almost every major industry, including commercial real estate. In healthcare, innovative providers are learning to leverage AI to provide more personalized care options for their patients. In the world of finance, AI-backed security features are making personal finance tools more secure and easier to use than ever before.

Even submarkets in major industries have been impacted by the growing demand for innovation. The retail sector specifically in CRE has been experiencing a bit of a renaissance as major retailers invest in the in-store experience, providing their customer base with shopping experiences that blend technology and luxury.

However, the commercial real estate industry, as a whole, has struggled to adopt AI. As a result, the pace of CRE business, proprietary data accuracy, and technological innovation have not grown at the same exponential rate as other leading industries. But AI-powered innovation awaits CRE leaders, from deal momentum to operating efficiency. These are five easy steps to get started when building a winning CRE AI strategy with a vertically integrated AI solution.

1. Start With “Clean” Data

Artificial intelligence and machine learning tools are only as powerful as the data supplied to them. If your team is considering AI adoption at some point in the coming year, starting with a clean and accurate portfolio dataset is key. This includes scrubbing your lease and tenant data of any inaccuracies, educating your team and fellow stakeholders about data quality standards, and running frequent integrity checks on your portfolio data to ensure third-party systems are handling the most up-to-date documents.

2. Find a System Trained on CRE-Specific Data

Highly specialized industries like commercial real estate have data and business insight needs that cannot be achieved with public data found on the internet. That’s why, when building an AI integration strategy, it’s important to consider solutions that have been rigorously trained on private industry-specific datasets.

For commercial real estate CTOs and CFOs, that means searching for a machine learning model trained on proprietary CRE data, including real commercial contracts, renewal documents, original leases, amendments, and financial documents. Without this focus, AI models cannot build the level of nuance needed to understand the complexity of CRE data.

3. Consider Your Growth Strategy

Every real estate owner has growth ambition even despite some of the market challenges. Asset classes like medical office, retail, industrial, and data centers are performing well and offer opportunities for investment, expansion, and portfolio diversification. Your organization’s unique growth strategy should always be a part of the AI adoption conversation.

Part of considering strategic growth also includes supplying critical teams and team members with a solution that makes them more effective. As AI becomes a bigger part of our daily lives, industry leaders will need to learn to view this technology as an assistant, not a replacement, to valuable team members. Thus, a critical component of building a CRE AI strategy is finding the right solution or tool that makes them more efficient and able to focus on objectives of higher value.

4. Research the AI Solution’s Track Record

When building an effective CRE AI strategy, it is also important to conduct your own due diligence on the provider’s track record. Ask vendors whether or not they employ actual data scientists or engineers to design and maintain their solution. Additionally, request to see proof of success and customer applications to ensure you are approaching the best AI provider for your business intelligence needs.

5. Become an Early Adopter

There is always a business urgency to becoming an early adopter in your field. However, the most important reason to become an early AI adopter in CRE is not for the market reputation or competitive advantage, but for the removal of performance ambiguity caused by managing critical portfolio data with antiquated practices.

There is no way to know if you are consistently under billing tenants, missing critical dates, or overlooking important encumbrances if you aren’t measuring portfolio performance. This not only opens your organization to unnecessary exposure, it also affects your ability to effectively mitigate risk and, ultimately, your ability to grow.

Conclusion

AI, like any other platform or workflow solution, is a tool. AI can make your team more efficient and support business growth. 2023 marked the year many CRE leaders and principals first heard of AI affecting their industry and CRE AI strategy. 2024 already promises to be the year of adoption and finding the AI vendor that provides the business solution your team needs to be more impactful and dynamic in the market.

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About the Author:  Hannah Overhiser is the Content Marketing Manager at Prophia, an AI-powered data management solution for CRE. After six years working in the tech industry, she uses her experience today to report on Prophia’s latest innovations and improvements, as well as trends happening in CRE.

Prophia seeks to leverage AI and machine learning to enable CRE decision makers to effectively manage their data and optimize portfolio performance.